Trendy: 6 WordPress Plugins
Perhaps we do not need to talk about WordPress, because everyone already knows about the great potential of this CMS. Instead, we’ll tell you about some plugins for this engine.…

Continue reading →

How to make the perfect landing page - design of the landing on the example of successful sites
There is nothing more exciting in the work on the site than when all the experts combine their own efforts to make a new perfect landing page or home page…

Continue reading →

Web Design Trends
I think before starting to analyze the year 2018, it should be remembered that a new thing appeared on the web in 2017. Ukraine is actively developing, but still lags…

Continue reading →

Endless page scrolling: helps or hurts?

When it comes to online marketing or web design, it is extremely important to be the initiator of successful ideas and to form trends in your own field. Today we will talk about one of these trends – the endless scrolling (scrolling) of pages on the site: what opportunities does it represent for business? How best to implement and when should you abandon this function? The material is based on the translation of an article about Infinite Scrolling from SpeckyBoy.
The generation of two thousandths is known for its habit of browsing information on websites in a matter of seconds, making the decision to stay or go out. Competing projects should know exactly how to collect and retain the audience, or they risk remaining in the shadows. In an effort to attract the attention of the masses, for example, using the parallax effect, many also decided to introduce an endless scrolling. This approach has been actively used over the past few years, and examples of very popular social networks such as Facebook, Twitter and Instagram only confirm its effectiveness.

However, the fact that an endless scroll is suitable for these sites does not mean that it is suitable for your web resource. The chip is quite reasonable when performing certain tasks, but on some projects, on the contrary, it may hinder the achievement of goals.

WHAT IS INFINITE SCROLL?
Since this term can be used to denote various characteristics and functionality, in this case it means an endless scroll with automatic loading of content as the user scrolls down the page. It seems that the page is endless and the user can scroll as much as necessary.

POSSIBILITIES OF INFINITE SCROLL
Endless scrolling works best with certain types of content. For example, it is ideal for sites with low levels of engagement, such as Twitter. Since this web resource is filled with short text blocks, visitors quickly browse the content.

Most often, endless page scrolling works well with a lot of easy-to-read content. If this corresponds to the goals of your company, this function is quite suitable for you.

Positive characteristics of the method:

User retention. This is one of the main features of the endless scrolling, plus it allows you to quickly engage visitors. In addition, it also motivates users to stay on the page, since they can endlessly browse the content by scrolling down.
Easy navigation / usability. Scrolling is an easy-to-understand and universal method that does not require much effort to perform. It immediately gives visitors access to the basic information of the site.
Suitable for viewing illustrated materials, as well as for users of mobile devices. Infinite scrolling is a good way to provide a view of a variety of simple visual elements. Also suitable for mobile devices, where the best way to navigate is scrolling with one finger.
That is why this approach is great for Instagram, the main purpose of which is to quickly present a series of photos. There is no need to linger on each image for a long time, plus the majority of service visitors use mobile devices.

REASONS TO AVOID INFINITE SCROLL
Despite the advantages, it is best for owners of certain types of web projects to refuse to implement such a mechanism at all:

Commercial sites. They make it easy to search and purchase products that meet certain characteristics. Web resources designed for sales should provide simple and accurate navigation tools. If the main goal of your company is to sell, the use of an endless scroll is not recommended. Design a simple and user-friendly design with disabilities so that consumers can concentrate on buying.

Hamburger menu: a bit of history and alternatives
We continue to discuss the topic of navigation in web projects. After reviewing examples of bread crumbs, we decided today to talk about the so-called hamburger menu. There was a…

...

Evolution of logos of popular companies
Almost any popular company at least once over the entire period of its existence has redrawn its logo. The reasons for this could be different - changing the direction of…

...

Difference between UI and UX: definition of terms
Many designers (among which there are not only beginners) use the phrase “UI / UX design” in their resumes. This combination of terms UI and UX is not entirely true.…

...

Social networks for designer career
Today's topic, as you already understood, will be connected with the use of social media by employees of the sphere of design and not only. Moreover, unlike the article on…

...