DEVELOPING A SITE: WHERE DO WE START?
The development of the Internet today has reached such a level that virtually any phenomenon of our offline world is reflected in the online. In order for your personal representation on the world wide web – your website – to become noticeable and relevant, you need to take into account several important points at the design stage.
Each website development begins with the definition of an idea: what exactly do you want to say about yourself on the Internet? The answer to this question is important for choosing the format of the future site: from the simplest “business card” to the multifunctional portal. Online business card gives a brief and capacious idea about you or your business. Typically, the site-business card contains a description of the product or service, news and contact information – all this easily fits on several pages. Website business card development will be inexpensive, and this option will be optimal for starting a business.
But it is worth remembering that with the seeming simplicity of the business card website, updating the content can be a problem. In addition, “business cards” are not very well indexed by search engines, even with high-quality optimization, which means that it will be more convenient for the long-term work on the Internet to choose another option. For example – a corporate site. This is a full-fledged representation of the company on the Internet, a platform that combines the capabilities of an information portal, a presentation business card and an online store.
Such a website is most often equipped with a content management system (CMS), which makes it easy to manage. The corporate site assumes active feedback, therefore, when developing such a resource, it is necessary to envisage the possibilities of communication at the forum, conference or in the guest book, as well as interactive forms of orders, surveys or polls. The advantages of a corporate site are obvious, but in the modern information space a more advanced form of a multifunctional site, the portal, is gaining popularity.
The Internet portal can be compared with offline megamolls: there is everything for a comfortable pastime – communication, news, multimedia, shops. In contrast to the corporate site, the portal goes beyond the scope of a single enterprise and offers the visitor various Internet services of a wide variety of subjects. Separately, it is worth mentioning online shopping. Online trading platform operates 24/7, does not require significant transaction costs and is easy to manage.
The online store allows you to demonstrate the product, and in the case of clothes or shoes, even try on the models you like online, thanks to 3D graphics capabilities. We considered the most common forms of Internet sites, but when choosing your way on the world wide web, it is worth remembering that website development is not only a choice of format, but also a definition of design, content, domain and hosting.