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How to create a website that increases the awareness of your brand
If you want your website to become successful, just a good design will not be enough: it must first reflect the personality of your brand. When developing a design, you…

Continue reading →

Evolution of logos of popular companies

Almost any popular company at least once over the entire period of its existence has redrawn its logo. The reasons for this could be different – changing the direction of activity, rebranding, the need to keep up with the times, a way to keep up with competitors.

Each of these enterprises certainly has its own amusing story about the evolution of a trademark. We have prepared an interesting assembly, which shows the development of symbols of world companies that are now recognizable around the world. You will see how very different the very first logos were from those we are used to today.

TECHNOLOGY AND IT
Canon
Founders: Saburo Uchida and Goro Yoshida.
Year: 1937.
Country: Japan.

The global company for the production of photographic equipment and other devices was originally called Precision Optical Instruments Laboratory in Japan. The first camera was released under the brand Kwanon. The emblem was the image of the Buddhist god of mercy. Soon the brand name was changed to Canon.

In 1947, Precision Optical Instruments Laboratory was renamed Canon Camera Co. This was an important step in its development.

The enhanced Canon logo that we see today was introduced back in 1956. It is noteworthy that after 58 years, he looks just as stylish and presentable.

Canon Logo Evolution

Nokia
Founder: Knut Frederic Idestam.
Year: 1865.
Country: Finland.

Nokia got its name in honor of the Nokianvirta River, which flowed alongside the factory (then, in 1868, it was a simple paper factory). Then the first emblem with fish was applied to all products.

In the early 1920s, Nokia Corporation, the Finnish Rubber Works (production of rubber products) and the Finnish Cable Works (cable production) were merged. The latter, in the 60s, launched a new electronics department, after which, in 1963-1965, two devices were launched – the first radio telephone and modem.

Over the next 30 years, the enterprise sign has been modified several times. The current logo is the word Nokia with the prefixed slogan “Connecting people”.

Nokia logo evolution

Intel
Founders: Robert Noyce and Gordon Moore.
Year: 1968.
Country: USA.

When Gordon Moore, one of the founders of the largest electronics manufacturing company, offered to call Integrated Electronics, his friend, Robert Noyce, agreed, but recommended reducing the name to Intel.

During the entire existence of the enterprise, the logo has changed twice. Its current version was approved in 2005.

Intel logo history

Microsoft Windows
Developer: Microsoft Corporation.
Year of release: 1985.
Country: USA.

The brand graphic sign of the first versions of Windows, which, by the way, were not full-fledged OSs, but were only extensions for MS-DOS OS, looks like a blue window.

Starting with Windows 3.x, in the beginning of the 90s, 4 new colors appear in the sign – red, green, blue and yellow, and its shape becomes wavy, which adds to the pattern of dynamism.

With the release of Windows XP in 2001, the symbol is again undergoing impressive changes. Although the four-color idea remained intact, the drawing became clearer and not as cumbersome as the previous one. In addition to the association with the windows, this sign is shaped like a flag.

But the last character, designed for Windows 8, abruptly moved away from the usual framework. Swiss style, simplicity and ease, the lack of realistic graphics – these are the basic rules that guided the designers during its creation.

Microsoft Windows sign development

Apple
Founders: Steve Jobs, Steve Wozniak and Ronald Wayne.
Year: 1976.
Country: USA.

The first emblem of the future world corporation was proposed by one of the founders of Apple – Ronald Wayne. The engraving with Newton under a tree, entwined with a massive ribbon with the inscription “Apple Computer Co.”, looks quite interesting, but only from an artistic point of view.

Soon Steve Jobs decided to change the Apple logo. A designer named Rob Yanov helped him in this. “Rainbow” bitten apple served the company faithfully from 1977 to 1998.

Subsequent Apple symbols changed only their color – at first the apple was repainted into laconic black, and since 2007 it has been made metallic and added reflections. The form remained intact.

The Evolution of the Apple Brand Name

Samsung
Founder: Lee Byonchhol.
Year: 1938.
Country: South Korea.

The word “samsung” in translation from Korean means “three stars”. In the company’s first branded blocks, the image of the stars was used in several versions.

The new logo, which is relevant today, was introduced in 1993. Then the company turned 55 years old. The stylized Samsung inscription inside the blue ellipse has become a well-known and recognizable logo throughout the world.

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