What is responsive website design?
The process of developing sites is constantly changing, adjusting to the trends of the Internet, as well as the features of the devices that are used to access it. For several years, analysts have been calling the increase in the proportion of users accessing the network from portable devices: smartphones, tablets, etc., as the main trend.
The answer to this important trend was the rapid development of adaptive design, which existed before, but was not so popular and in demand. Now it’s practically a quality standard.
Adaptability is the ability of the site to adapt to the user’s screen resolution. This changes the location of the blocks, the structure of the pages, the size of the text, headings and indents.
It is important to understand that a responsive website does not look the same on devices with different screen resolutions. Appearance can and should be different. Otherwise, to reach the key requirement – convenience – will not work. A user of any supported device should have no problem finding the information he needs on your site.
Advantages of adaptability
Usability Adaptability makes the site convenient for users with any resolution and screen size. This increases the effectiveness of communication with representatives of the target audience, simplifies the process of finding the right information for them.
Promotion. Another advantage of responsive design is that search engines research site user factors to determine its quality. They estimate the number of pages viewed, time spent on the site and not only. The more convenient the design is for the user of the mobile device, the less likely it is that he will close the page and follow another link from the search result. It improves user factors and simplifies search engine website promotion.
Administration. Previously, if it was necessary to make the layout of the site convenient for users of portable devices, it was necessary to create a separate, mobile version of the resource. This increased the complexity of site management. If any information was changed on the main version, you had to manually update and mobile. The adaptive site does not require a mobile version, therefore, it is at least 2 times simpler and more convenient to administer it.
How to make a website responsive
Professional adaptive design is based on its own principles, which require the removal of all distracting and many decorative elements from the layout. The menu interface and the logic of the pages are arranged so that the user can get all the information he needs right on the go, with a minimum of clicks and transitions. It even takes into account what information the user of a device may need. In this case, your design is designed for all common permissions.
This provides the convenience of viewing the site on mobile devices of different sizes, and also does not spoil the look of the resource for users of computers and laptops.